Repeat Audio Customer Potential
With regard to mobile data, not just the typical pattern of use by today's businessmen on the move shall be addressed: Today's GSM-networks are also used by many consumers for the largest growing mobile data application of the late 1990's, SMS. Therefore, the new mobile data technologies need to address both consumer groups, the private customer and the business user. In the first instance, most network operators intend to attract their high-end business subscribers, their long term goal being, however, to bring high speed mobile data to the mass market.